Ads

Ads on autopilot

Runs your ads on Google, Meta, and TikTok — finds what works for outdoor-living contractors around San Diego, tests it, kills the losers, and puts the budget on the winners.

What it looks like in action

A month of ads running themselvessample data

Performance · this month

Ad spend

$3,840

this month

Leads from ads

31

+9 vs last month

Cost per lead

$124

−$38 this month

Return on ad spend

4.1×

+0.6 this month

31 leads on $3,840 — cost per lead down $38 this month

5 leads/wk peak5 leads/wk8w ago6w4w2wnow

Leads per week Ad spend

Active campaigns

Google Search · Free yard rendering + priced quote

Scaling

Sponsored

C

Coastal Outdoor Living

coastaloutdoorliving.com

Outdoor Living in San Diego — See Your Yard Finished, Priced

Send one yard photo, get a realistic rendering and a real quote range in 60 seconds. Licensed San Diego contractor. Financing and turf rebates available.

$1,920 spent · $98 per lead

Meta feed · Financing-first angle

Testing
C

Coastal Outdoor Living

Sponsored · 🌐

Mira Mesa families: see a designed patio + pergola on YOUR yard — with monthly payment math, not just a price tag.

Ad creative

coastaloutdoorliving.com

Your yard, with the patio already built

Get offer

$1,240 spent · $131 per lead

TikTok · Before/after reveal hook

Scaling
Ad creative
Sponsored

@coastaloutdoorliving

POV: your San Diego yard gets the outdoor-living treatment. Renderings free this month.

See your yard

$680 spent · $143 per lead

Angle testing

Every angle gets a fair test — losers die fast, winners get the budget.

  • Scaled

    Render-first — “See your yard finished — free rendering

    Google

    $98 CPL — winner

  • Testing

    Financing-first — “A backyard for $499/mo, not $24K

    Meta

    $131 CPL — watching

  • Scaled

    Reveal hook — “Bare slab to built timelapse

    TikTok

    4.1% CTR — winner

  • Killed

    Discount lead — “$2,500 off spring patios

    Meta

    $310 CPL — killed

  • Killed

    Generic brand — “San Diego's trusted outdoor contractor

    Google

    0.4% CTR — killed

  • Scaled

    Rebate-first — “$3,500 turf rebate before it runs out

    Google

    $104 CPL — winner

What's working for outdoor-living contractors in San Diego

  • Renders beat discounts

    Outdoor-living ads in San Diego that show the homeowner THEIR yard transformed are out-pulling discount offers roughly 3 to 1 — the rendering is the hook.

  • Payment math wins the click

    Ads that lead with a monthly payment out-click price-tag ads — homeowners think in monthly costs, not totals.

  • Season is on your side

    Searches for patio and turf work around San Diego climb hard from now through July — winners get scaled while the wave lasts.

  • Competitors look the same

    Most San Diego hardscape ads are stock photos and slogans. A real rendering of a local yard reads instantly different in the feed.

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